Design, Emotions, and How People Think
نویسنده
چکیده
While in the past design focused on products, our new challenge is to focus on people. An understanding of perceptions and the emotional connections people form with products and services is critical factors in advancing the practice of design. This paper will begin by discussing our background at Smart Design in exploring design and perception. It will then discuss our current methods that help design teams visualize the perceptual connections people make, helping us understand emotional reactions and thought patterns that are elicited through design. We have used this type of study, which we term Emotional Mapping, in the design of a wide range of products, ranging from disposable healthcare products to consumer electronics. Methods for quantifying and mapping emotions and perceptions, the principles of cognitive psychology being employed, and the statistical techniques that we use to dissect and more fully understand the interplay of design and emotions will be explained.
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